Ability is a start-up consulting brand based out of Brooklyn, NY. The overall goal here was to create a brand identity that communicates it’s unique value proposition, sets it apart from competitors, and builds recognition and familiarity among its target audience.
Not only did they want to attract clients, instill confidence, credibility, and trust in the brands capabilities but for it to also remain consistent in the brand’s application across various touchpoints, such as website, marketing materials, and client communications, is crucial for building a strong and memorable brand image.